So far, this season I haven’t mentioned any Christmas
nonsense, but I do want to bring up one item of
advertising foolishness. It’s the tag line for Kohl’s
Department store Holiday ads: “Give joy. Get joy.” It’s
very clever, very succinct and very memorable. It seems
that Kohl’s is the business of providing joy. If you buy
an item from Kohl’s which you intend to present as a
gift to someone else, you are not actually buying a toy,
a sweater or a crockpot. You are actually purchasing joy
which will be transferred to the person who receives
your gift. How do you “Get joy”? You might think that
you get joy from the fact that you are giving someone
else joy, but oh no! How could that be? You “get joy” by
receiving “Kohl’s Bucks” when you spend a certain amount
of dollars, and these are good for further purchases at
Kohl’s. These coupons are also bearers of joy. “Give
joy. Get joy.” This is how advertisers believes that you
think.
I remember a time when the person at the checkout stand
or the bank teller might make some friendly small talk
and comment on the weather. “Beautiful day today.” Those
days are gone. Now they want to interrogate you. “What
are your plans for today? So, what did you do this
weekend?” Uggghhh. At this point of the year another
form of privacy invasion is often used: “So, are you
ready for the holidays?” That question, I believe, is
all about all the material plans and preparations for
Christmas. It’s all about presents, and dinners, and
family gathering plans, and home decorations, and cards
and trees.
But I ask the same question from a completely different
angle: “Are you ready for Christmas?” And I ask that
question of you not as consumers, or even as family
members, but as Christians. How do Christians prepare
themselves for the feast of the Nativity? How do they
get ready? Now I know what you’re tempted to say: “Give
joy. Get joy.” But please consider all the time and
effort you may be putting in towards the feast, and they
can all be very, very good, but please consider what
preparations are building up your life in Christ?
I think one of the reasons that the commercial world has
taken over this feast is because people have neglected
spiritual preparation in favor of material celebration.
Understandable. It’s easier for us to work in the world
of the material where you get a sales receipt for every
transaction. Not so with the goods of our life in
Christ. But if we do not spiritually prepare to
celebrate the feast as Christians, of what real benefit
is it for us?
So, I am offering some simple suggestions for this last
week before Christmas to possibly help you in getting
ready for the day.