One way to observe where the culture is at is to pay
attention to commercials, and especially at this time of
the year when the merchant class is throwing out
messages at a fevered pitch. I remember a few years ago,
Kohl’s department stores had December commercials with
the tag line, “Give joy. Get joy.” It’s very clever,
very succinct and very memorable. It seems that Kohl’s
is the business of providing joy. If you buy an item
from Kohl’s which you intend to present as a gift to
someone else, you are not actually buying a toy, a
sweater or a crockpot. You are actually purchasing joy
for the person who will receive your gift. How do you
“Get joy”? You might think that you get joy from the
fact that you are giving someone else joy, but oh no!
How could that be? You “get joy” by receiving “Kohl’s
Bucks” when you spend a certain amount of dollars, and
these “Kohl’s Bucks” are good for further purchases at
the store, allowing you to give even more joy. These
coupons are bearers of joy. “Give joy. Get joy.” This is
how advertisers believe that you think.
A recent irritating commercial is from Old Navy. A hip
young thing narrates a ridiculous message, and in the
last scene, set in a living room, two boys are standing
and for each boy she says “nice” and “nice” and then
gives them a present. Immediately after she sits down on
the couch with three pre-teen girls. They don’t get
gifts, but she tells them, reassuringly, “It’s the
naughty ones who make history.” And I’m thinking, “yeah,
like Jack the Ripper, Joseph Stalin, Pol Pot, The
Unibomber…”
This is the time of year when, at the checkout or the
bank counter, an employee might ask, “Are you ready for
Christmas?” It’s a good question, but probably not in
the way they are thinking. “Are you ready for
Christmas?” And I ask that question of you not as
consumers, but as Christians. How do Christians prepare
themselves for the feast of the Nativity? How do they
get ready? Now I know what you’re tempted to say: “Give
joy. Get joy.” Think about the time and effort and money
that you will be putting into the celebration of
Christmas. All of that, done properly, can be very good.
But it is all temporary. It can be good, and yet none of
it will last. What preparation are you putting in for
the sake of your soul, because the results of that
effort will be eternal?
I think one of the reasons that the commercial world has
taken over this feast is because people have neglected
spiritual preparation in favor of material celebration.
Understandable. It’s easier for us to work in the world
of the material where you get a sales receipt for every
transaction and a credit card surprise come January. Not
always so easy and so tangible with the goods of our
life in Christ. But if we do not spiritually prepare to
celebrate the feast as Christians, of what real lasting
benefit is there for us?
So, I am offering some simple suggestions for these last
2 weeks before Christmas to possibly help you in getting
ready for the day.